Fred and Barbara Adams had built their dream. The summer productions in the new Adams Memorial Shakespearean Theatre had sell out crowds nearly every night, operating at 98 to 99 percent capacity, which offered no room for growth. The Festival had become too successful for the current space.
Festival and college representatives turned to the Utah State Legislature for assistance in funding the construction of the new theatre. The legislature, while agreeing that the project sounded interesting, refused to fund the building. A representative advised them to look into the mineral lease money that the mining companies operating in Iron County had been paying into for over fifty years. The mineral lease fund was established to offset the impact made by the mines on schools, hospitals, roads, and other public works projects. A large sum had been paid in, but very little taken out. The mineral lease board agreed that a new theatre for the Festival was worthy of funding and awarded most, but not all, of the construction costs. The descendants of Randall L. Jones, an early booster of southern Utah, provided the remainder of the needed funds, and the new theatre would now be named the Randall L. Jones Theatre.
The 1989 season, the first using both the Randall Theatre and the Adams Theatre, featured six plays, three in each theatre, the most the Festival had ever produced in one season. Festival producers decided they would need two separate companies. They duplicated every position, one for the Adams Theatre and one for the Randall Theatre. This proved very expensive. The 1989 season ended with a $379,000.00 deficit. Relief came from Paul Southwick, vice-president of finance for Southern Utah University, who had been pulling some of the Festival profits each year into a rainy day fund, which had more than enough money to cover the deficit, and the Festival was saved. The Utah Shakespeare Festival did not repeat the mistakes of 1989 and began double casting roles for both the Randall and the Adams theatres.
Fred C. Adams believed in the power inherent in Shakespeare’s texts to change lives for the better, and the Festival created an education program to take that message to schools across the West. Fred’s traveling show, Costume Cavalcade, evolved into the Shakespeare-in-the-Schools Tour, a traveling group of trained actors who perform abbreviated versions of Shakespeare’s major plays in schools throughout the region. The actors also meet with the students after the show, answer questions, provide training, and help them better understand the concepts brought to life on the stage.
By the late 1990s the business community of Cedar City began asking the management team of the Festival if they would extend their season in an effort to keep the much needed tourism money flowing into the local economy. Southern Utah University worked with them for a test run in 1999. The Festival would pick two very small plays, Forever Plaid and The Compleat Works of Wllm. Shkspr (Abridged), and see if a fall season could be economically viable. The plan worked, and the fall season began.
In May of 2000, the American Theatre Wing and the Broadway League announced that the Antoinette Perry or “Tony” Award for Outstanding Regional Theatre would go to the Utah Shakespeare Festival. The Tony, comparable to the Academy Awards in film, is the most highly sought after accolade in American theatre and, for the Festival, was the culmination of nearly four decades of hard work and superior artistry.